High Demand for New Smiles in Australia

In Australia, dentists have experienced up to a 60% increase in demand for cosmetic dentistry. Porcelain veneers and teeth whitening are among the most popular procedures.

IT WAS once the essential beauty feature for celebrities obsessed with appearance. But that dazzling white smile has moved beyond the Hollywood hills and into the Australian suburbs.

Dentists are reporting a boom in cosmetic dentistry as some surgeries experience a 60 per cent increase in demand.

Middle-aged women are partly driving the trend, using their later-in-life disposable income to fix stained and crooked teeth, with some procedures costing upwards of $15,000.

Porcelain veneers and teeth whitening, made popular by such TV shows as Extreme Makeover and The Swan , are among the most sought-after procedures, along with invisible braces to realign teeth and aesthetically pleasing alternatives to traditional amalgam fillings.

Dentists say advances in technology have made cosmetic procedures less invasive and time-consuming, allowing patients to access laser treatment for gum lifts or replace missing teeth in their lunch break.

”Cosmetic dentistry has become a lot more of a science rather than just a hit and miss procedure, so I think people have a lot more confidence to go ahead with it,” said Kia Pajouhesh, principal… continue reading

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